You may not realize it, but blank space can be a website’s best friend. Like a fresh spring breeze, good use of white-space creates a look that’s comforting, enjoyable and easy to immerse yourself in. Unlike direct mail, where every open space has to seemingly be filled for maximum impact, websites with white-space seem more at ease – casual and confident. They’re also easier to read, and it’s easier to direct people toward the action you want them to take.

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All good things come to those who wait. Then why rush your branding process? In fact, when you give yourself time to enjoy it without being pinned down by impending deadlines, branding can be a blast! So how much time should you allow before this event to get you branding done? Is there such a thing as giving too much time?

The length of a branding project is proportional to the size of a studio and the size of the company being branded. The smaller the design studio, the longer the branding project will take, whereas a larger studio will take less time. This is because a large studio have the ability to put more manpower on a project and small studios have a limit to how much quality creativity they can churn out with just one or two designers.

The size of the company being branded has an effect as well. For instance, we would usually allot six months to brand a small food company with only a couple products, but a large company takes longer. I talked to a guy today that managed the rebranding of Boeing and he said it took about two years. That’s because there are more company assets to consider and more decision makers at the table.

Giving too much time for a branding project can be dangerous as well. Why? Because minds change and businesses evolve constantly and at some point you have to put a stake in the sand and say “This is what our company is and this is how we want to represent it.” Taking too much time also creates fertile ground for Seth Godin’s famous ‘lizard brain’, which is how smart companies start making dumb mistakes and exhausted design firms let them happen.

We recommend that small companies give at least 6 months for a basic branding process including logos, stationery and a website. If you need items beyond that like food packaging or several printed items, add on a few more months. And when I say 6 months, that means you’ve signed a proposal six months out, not you start looking for a design company six months out. In fact, the process of selecting a designer can never happen too early, so contact us today!

Selling products and services was never easy, but it is now accepted that selling online is indeed tough and requires skill and expertise, besides a whole host of the “right” features.

The golden rule of selling, to have the right product at the right place at the right time and sell at the right price, holds true for online selling as well, except in this case the place is the global online market place.
Online selling has to make up for dressed up windows, but these can be substituted with attractive landing pages; shop floor, which is now the main website; sales personnel, which really have no match in the customer service agents available online to chat, which again, is very different from a face to face conversation; cashier, who is replaced by a checkout system that issues the invoice and accepts credit card payments, and lastly, the stock controller, who again is redundant in front of the stock and supply checking software installed.

Despite these challenges thousands of e commerce businesses have been successful and have flourished. This is because they have followed the right online selling techniques. An equal number, if not more, e commerce businesses have collapsed and become history, obviously because of mistakes made at some point, which pushed the business into substantial losses and here are some of the reasons why they have failed.

No contact details provided- Potential customers like to see the contact details provided on websites, since they are one proof of the existence of the business, and adds to the reliability of the business. In fact potential customers may chose to forego buying of they do not find these details. It takes very little to post the address, which could even be the owner’s residential address, along with a telephone number, which could even be a mobile phone one. For businesses that do not have telephones, it is simple to get a phone connection, or even purchase phone numbers. A number is just one of the bits of information provided, and unlikely to increase workload or complicate the business in any way.

Impressive home pages help- The home page of a website is similar to the shop front, and needs to be impressive for visitors. Instead of adding testimonials, and placing long referrals and words of appreciation, it is far better to capture the visitor’s attention with promotions, discounts and offers, a seasonal banner, and display of products available, besides links to relevant pages and entry points into the online store. The job of the home page is product promotion, which becomes easier with an impressive layout, format and design.

Highlight delivery information and avoid hidden clauses- Truth, honesty and openness are important in e-commerce, and customers hate to find hidden clauses cropping up after the purchase. If delivery is free, the site must say so, or state in the beginning itself. Any deviation from this will prompt the visitor to dump his purchase and buy from another store.
E commerce is the art of online sales without any direct contact or even knowing who the clients are. But they bring promise of success if these and other mistakes are not made.

Website Design

Website Design
Website Design